Get the executive summary ebook of the original critically acclaimed book, The 7 Triggers to Yes.
A golden-age classic about good intentions sacrificed to political ambition, this Oscar® winner also offers vivid examples of emotional brain-based persuasion. ...Continue Reading
It took the findings of modern neuroscience to prove that even our "strictly business" decisions are driven by the emotional brain. So, how do we align our customer strategy to this challenge?...Continue Reading
Controversy surrounding the technology-enhanced brain aside, futurists seem exclusively focused on the intellect....Continue Reading