Power up Persuasion in Your Selling Model


More Access, Better Relationships, Bigger Accounts.

TRIGGERS: THE TOOLS OF INFLUENCE

LIFE SCIENCES & HEALTHCARE EDITION

Trigger training works as an essential amplification of your selling model. The training gives salespeople a remarkably powerful formula – a tool kit, really – to design, select, and use the most persuasive customer communication.

Workshop focus is not on how to sell… but on

Why Customers Buy.

why-customers-buy

Healthcare sales have unique challenges that require unique solutions. Trigger training turns routine reps into peak performers in three steps:

STEP 1

Perspective Shift
A realignment from “how to conduct a sale” to how to influence buying decisions.

STEP 2

Persuasion  Strategy
Triggers built around specific product messaging and customer targets.

STEP 3

Trigger Tactics
Extensive scripting and scenarios to model real-world customer encounters.

 

 

Click to download:

7 Triggers Curriculum Overview

 

 

PHARMA REPS WEIGH IN

Actual comments from pharma rep interviews 4-6 months following 7 Triggers implementation.


rep-comment-icon“It’s so simple that it’s brilliant. It gets the conversation going because I’m getting that emotional currency that I know is important, and it’s not just some standard sales process question.”

rep-comment-icon“The Triggers approach makes customers feel more relaxed and conversational. You get the material you want or the information you need without being pushy, or walking away feeling like you didn’t accomplish anything.”

rep-comment-icon“I’ve been pretty successful, and people often ask me, ‘why is that?’ And I couldn’t really say. But after The 7 Triggers workshop, I could give a better explanation: Because I’ve used these Triggers consistently throughout my career.”

rep-comment-icon“Triggers is really a great tool to sell and accomplish your objectives out in the field. From an organizational standpoint, it’s a big success.”

 

 


BEFORE & AFTER

A true tale of how Triggers produced a small but critical win for one orphan drug company.

Find out if Trigger training is right for you.

Talk with a performance consultant with extensive experience in healthcare and pharmaceuticals.

CLICK BELOW TO EMAIL USclicktoemail
OR CALL

855-242-6300

Here’s the critical thing many sales reps don’t do:

Sell the HEART and the MIND will follow.

We know from neuroscience that customer decisions are driven by EMOTIONS which become rationalized with logic and data after-the-fact. The sales pros who know how to leverage this knowledge in their messaging and communications are:

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  • More Persuasive

  • More Polished

  • More Preferred

  • More Productive

  • More Profitable

Close the loop.


Get the other half of the healthcare selling equation.

flat sales process

 

 

 

 

Sales training is about process.

This tells reps what to do.

7Triggers-Main-Graphic-doctor

 

 

 

 

 

 

 

 

7 Triggers training is about people.

This tells reps how to do it.

 

 

 

 

PRACTICE. NOT PRINCIPLES.


Reps may be in a training class… but they’ll work like they’re

on the playing field.

 

 

 

 

 

 

Based on the Book That Changed Everything.


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Using the formula developed in Russ Granger’s critically-acclaimed book, certified 7 Triggers training focuses on tactical application by using actual product messaging and real-world customer challenges.*


* Because the workshop edition of The 7 Triggers to Yes does not cover a majority of the foundational material found in the book, training facilitation may include advance distribution of an Executive Summary eBook to all workshop participants as pre-work.

YOU KNOW WHAT YOU WANT – AND SO DO WE:

Behavior Change.
Performance Improvement.
Outcomes.
(It’s About Results.)

Hover over the banners for additional client comments about training outcomes.

Competitors are already using science-based selling. Don’t let them eat your lunch. It’s your lunch.

Talk with a performance consultant with extensive experience in healthcare and pharmaceuticals.

CLICK BELOW TO EMAIL USclicktoemail
OR CALL

855-242-6300

The brain has an internal self-guidance system triggered primarily by feelings and emotions – not by facts or logic.

Understand how triggers work and how to activate them in others, and be a genuine influencer. A catalyst. A game changer.


HOW WILL YOU WIELD YOUR INFLUENCE?

 

Trigger Your Way to the Top.


Healthcare professionals and organizations are seeing tremendous results using The 7 Triggers.

You can, too.

 

 

 

 

Let’s get started!

 

 

 

 

Find out about custom implementation that fits your business  – and your budget.

Talk with a performance consultant with extensive experience in healthcare and pharmaceuticals.

CLICK BELOW TO EMAIL USclicktoemail
OR CALL

855-242-6300

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