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Trump: The Musical

TCM recently showed Meredith Wilson’s “The Music Man” opposite a Trump rally broadcast. Coincidence? Maybe. But the parallels in persuasion are plentiful.

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Account Leaders: How to Persuade for Performance

Account team leaders can motivate momentum with some of the same approaches they use with customers, plus trust built through social capital.

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Data Lost, Emotion Won: Lessons from a Shock Election

Marketing and sales people need to be investigative journalists with customers, and do a better job than those who covered the 2016 presidential campaign.

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