Trump: The Musical
TCM recently showed Meredith Wilson’s “The Music Man” opposite a Trump rally broadcast. Coincidence? Maybe. But the parallels in persuasion are plentiful.
Account Leaders: How to Persuade for Performance
Account team leaders can motivate momentum with some of the same approaches they use with customers, plus trust built through social capital.
Data Lost, Emotion Won: Lessons from a Shock Election
Marketing and sales people need to be investigative journalists with customers, and do a better job than those who covered the 2016 presidential campaign.