Conserve Cash with the Reciprocity Trigger

January 25, 2013 by


The secret to getting results with the Reciprocity Trigger is simple: When you give, you get.


Reciprocity is a powerful emotional trigger. It works like a charm with consistent predictable results. Social scientists determine that every culture and every society shares the trigger of reciprocity. Some believe reciprocity is built into our emotional system to maintain the human species. Before cash, the practice of “I give you something, you give me something else” fostered the growth of human existence. Giving, paying back, and bartering were the way of life.

Giving and getting is a cash preservation tool for today’s business owner and manager. Bartering is a huge business. According to Fortune Small Business magazine, “It can help move unsold inventory, put idle staff to work, it can drive new cash business.”  Bob Meyer, publisher of Barter News, estimates that one million entrepreneurs are involved in barter exchanges totaling $10 billion in value. Many businesses give goods and services in return for internet service. The internet itself is a give-and-get facility. In 1980, there were 40 barter exchanges; on the internet today there are 500.

Can you activate the Reciprocity Trigger in your business? Why not? You can offer anything of value in return for work and goods you want. Reciprocity was once the currency of life, and the concept is as valid today as ever.

How have you used the reciprocity trigger or seen it work for others?

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