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Conserve Cash with the Reciprocity Trigger

January 25th, 2011 COMMENTS 2

The value of reciprocity runs deep in the human psyche.The secret to getting results with the amygdala’s Reciprocity Trigger is simple. When you give, you get. Reciprocity is a powerful emotional trigger. It works like a charm with consistent predictable results. Social scientists determine that every culture and every society shares the trigger of reciprocity. Some believe reciprocity is built into our emotional system to maintain the human species. Before cash, the practice of “I give you something, you give me something else” fostered the growth of human existence. Giving, paying back, and bartering were the way of life.

Giving and getting is a cash preservation tool for today’s business owner and manager. Bartering is a huge business. According to Fortune Small Business magazine, “It can help move unsold inventory, put idle staff to work, it can drive new cash business.”  Bob Meyer, publisher of Barter News, estimates that one million entrepreneurs are involved in barter exchanges totaling $10 billion in value. Many businesses give goods and services in return for internet service. The internet itself is a give-and-get facility. In 1980, there were 40 barter exchanges; on the internet today there are 500.

Can you activate the Reciprocity Trigger in your business? Why not? You can offer anything of value in return for work and goods you want. Reciprocity was once the currency of life, and the concept is as valid today as ever.

How have you used the reciprocity trigger or seen it work for others?

COMMENTS 2

1 Marie
14:11:59, 25/01/11

The reciprocity trigger is used all the time when people trade contacts. It is probably one of the most common ways it is used in everyday business interaction. I know someone who would benefit from knowing you – and you know someone who I would benefit from knowing.

2 Rascal
14:17:50, 25/01/11

Good point, Marie. And the currency of exchange doesn’t have to be “gift” items. It could even be fairly conventional business materials and information. But given at the right time, with a bit of ceremony, especially if done without an advance request, gives people the impression that you are thinking about them and their needs. And you are!

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