Brain Science Reveals: How to Get Yes


Live brain imaging has revealed startling surprises about what parts of the brain are involved in decision-making. The implications for influence, persuasion, and fostering agreement and cooperation are enormous.

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Asian Persuasion


China has the fastest growing economy on the planet – they certainly don’t need persuasion skills to grow and prosper– or do they? Our McGraw-Hill book, The 7 Triggers to Yes Chinese language version has just hit the streets in Hong Kong, Singapore, Beijing, Taiwan and throughout Chinese speaking Asia. The Chinese want it, love… Read more »

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The World’s Most Researched Skill


Why is persuasion the world’s most researched skill? That’s easy—as history shows, it’s the world’s most important skill. Take a trip back to the Fifth Century B.C., when Athenians were experimenting with a new form of government. The Athenians quickly discovered that to succeed in a democracy, they had to be persuasive. Leaders used persuasion… Read more »

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