The author, poet, performer and activist had a unique ability to give intellectual insight an emotional appeal.
The sensational story of Phineas Gage may be the first proof of the all-controlling nature of the emotional brain.
The currency of shared content can be extremely valuable and highly influential. What triggers people to share?
As insightful and useful as they may be, not all principles of human interaction amount to a new category of intelligence.
Top executives and entrepreneurs know that employee satisfaction depends more on emotional than financial reward.
A thoughtful approach to reciprocity can work as a powerful emotional trigger as well as a money saving tactic.
Learning client needs is a great first step. But teasing out underlying motivations is the game changer.
Lack of persuasive power is a key factor in keeping otherwise outstanding people from achieving the success they deserve. Knowing the value of an idea is not enough. You need to how to motivate others.
Live brain imaging has revealed startling surprises about what parts of the brain are involved in decision-making. The implications for influence, persuasion, and fostering agreement and cooperation are enormous.