Topic: The 7 Triggers





Brain Science Reveals: How to Get Yes


Live brain imaging has revealed startling surprises about what parts of the brain are involved in decision-making. The implications for influence, persuasion, and fostering agreement and cooperation are enormous.

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Asian Persuasion


China has the fastest growing economy on the planet – they certainly don’t need persuasion skills to grow and prosper– or do they? Our McGraw-Hill book, The 7 Triggers to Yes Chinese language version has just hit the streets in Hong Kong, Singapore, Beijing, Taiwan and throughout Chinese speaking Asia. The Chinese want it, love… Read more »

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The World’s Most Researched Skill


Why is persuasion the world’s most researched skill? That’s easy—as history shows, it’s the world’s most important skill. Take a trip back to the Fifth Century B.C., when Athenians were experimenting with a new form of government. The Athenians quickly discovered that to succeed in a democracy, they had to be persuasive. Leaders used persuasion… Read more »

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7 Triggers on Investors.com and IBD


In the Managing for Success column of Investors.com and its print edition, Investors Business Daily, Morey Stettner profiles The 7 Triggers to Yes, helping to explode the myth that logic wins business, and that emotions have no place in decision-making. Stettner summarizes three emotional triggers we all employ – Authority, Hope and Reciprocity. The original… Read more »

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Russ Granger Featured on BlogTalkRadio


Listen to internet radio with Small Business Radio on Blog Talk Radio Russ got terrific feedback on his interview with Small Business Trends Radio, a half hour-long program featuring interviews and open discussions with today’s small business experts on a variety of topics. Click the play button in the player above to listen! Guests on… Read more »

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