Topic: Science & Research






The World’s Most Researched Skill


Why is persuasion the world’s most researched skill? That’s easy—as history shows, it’s the world’s most important skill. Take a trip back to the Fifth Century B.C., when Athenians were experimenting with a new form of government. The Athenians quickly discovered that to succeed in a democracy, they had to be persuasive. Leaders used persuasion… Read more »

READ MORE