Topic: Persuasion

Asian Persuasion

China has the fastest growing economy on the planet – they certainly don’t need persuasion skills to grow and prosper– or do they? Our McGraw-Hill book, The 7 Triggers to Yes Chinese language version has just hit the streets in Hong Kong, Singapore, Beijing, Taiwan and throughout Chinese speaking Asia. The Chinese want it, love… Read more »


The World’s Most Researched Skill

Why is persuasion the world’s most researched skill? That’s easy—as history shows, it’s the world’s most important skill. Take a trip back to the Fifth Century B.C., when Athenians were experimenting with a new form of government. The Athenians quickly discovered that to succeed in a democracy, they had to be persuasive. Leaders used persuasion… Read more »