Friendly is Nice. It’s Not Persuasive.
How do you activate the Friendship Trigger with people who are at best acquaintances? Spoiler alert: Specificity.
Continue ReadingHow do you activate the Friendship Trigger with people who are at best acquaintances? Spoiler alert: Specificity.
Continue ReadingBrands love celebrities because they embody a ready combination of authority, friendship, and consistency. But Gus Kenwworthy may be in a class by himself.
Continue ReadingIf your business depends on the interest, cooperation, and facilitation of other people, it's vital to appreciate the value of the social currency we call small talk.
Continue ReadingNew research suggests there's a simple way to determine if you've established a trusting relationship.
Continue ReadingBrian Grazer's new book, "A Curious Mind" makes a great case for the persuasive power of being interested in others.
Continue ReadingWe are emotionally hard-wired to respond to those we like and trust. Even the smallest authentic human connection can be a huge persuasive advantage over a strictly-business approach.
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