Welcome to the 7 Triggers Blog!

China has the fastest growing economy on the planet – they certainly don’t need persuasion skills to grow and prosper– or do they?

Our McGraw-Hill book, The 7 Triggers to Yes Chinese language version has just hit the streets in Hong Kong, Singapore, Beijing, Taiwan and throughout Chinese speaking Asia. The Chinese want it, love it, because they understand the value of persuasion.

Whatever your location in the world, to succeed, to grow and prosper everyone needs persuasion skills. Whether in sales, management, or leadership of an entrepreneurial business, persuasion is the key to success. The Chinese have a legacy of generating great wisdom – They now have The 7 Triggers to Yes to add to that wisdom!

In the Managing for Success column of Investors.com and its print edition, Investors Business Daily, Morey Stettner profiles The 7 Triggers to Yes, helping to explode the myth that logic wins business, and that emotions have no place in decision-making. Stettner summarizes three emotional triggers we all employ – Authority, Hope and Reciprocity. The original article can be found here.

Russ got terrific feedback on his interview with Small Business Trends Radio, a half hour-long program featuring interviews and open discussions with today’s small business experts on a variety of topics.

Click the play button in the player above to listen!

Guests on Small Business Trends include a mix of influential individuals who speak on issues of the day important to the small business market; and business owners who speak from a “been there, done that” point of view, offering insider tips and advice. Small Business Trends Radio is broadcast LIVE every Tuesday at 1:30 PM EST.