“One of the top 10 business books of the past 10 years.”

“I have read thousands of business books, and summarized about 500 of them. In my opinion, The 7 Triggers to Yes is one of the 10 best business books published in the past 10 years. It distills the latest research on brain imaging into practical, easy-to-apply advice for influencing people by understanding their emotional triggers. A fascinating, step-by-step guide to success in the 21st century, The 7 Triggers to Yes belongs on the list of every executive.”

– Richard Lalich, Sr. Vice President & Executive Editor, Business Briefings

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