Welcome to the 7 Triggers Blog!
Susan Sobbott, President of American Express OPEN, values the persuasive Friendship Trigger very clearly, stating, “Businesses everywhere recognize the need to maximize the potential of their greatest asset—THEIR EMPLOYEES.” She adds that top companies “have found innovative ways to keep their employees engaged and satisfied.” You maximize employee productivity by activating the Friendship Trigger. Friendship creates bonding, trust, and productivity. When you bond with employees, create the right environment, they will do anything for you.
Danny Meyer puts a fine point on the persuasive elements of employee bonding and friendship. Meyer owns thirteen high-end New York restaurants, and states, “A productive day for me is much more about human transactions than it is about technical accomplishments. It’s looking people in the eye and connecting with them in a way they feel seen.”
Do your clients, employees, associates feel connected with you? Do they feel “seen?” Do you know and record relevant information about every one of them? Are you employing the Friendship Trigger to reach their emotional decision and action motivators? Create trust and great relationships by bonding with all your contacts and your productivity will soar.