“After 39 years and several thousand cases I think this program is incredibly important to lawyers.  We are all interested in success for our clients, that’s what we are trained for, that’s what we are educated for, that’s our background and I just think the 7 Triggers is an important tool to help achieve the goals of our clients.

The 7 Triggers is a great fit for practice development.  It’s incredibly useful and it works. It works with clients, it works in Guader, it works in motions, it works in opening and closing.“

Larry Clapp
Clapp Ingram & Olheiser, P.C.
Wyoming Trial Lawyers Assoc.
Board of Directors
Casper, WY


"I'm so sure that the 7 Triggers system will dramatically improve your ability to win clients, cases, and juries, that I am offering you a 100%, no-questions-asked, money-back guarantee if you are not completely satisfied with the business value this program provides."

Russ Granger
Author and Program Developer
The 7 Triggers to Yes
WIN PERSUASION BATTLES
In and Out of Court
We lawyers live or die on our ability to persuade. We must persuade prospects, clients, staff,  judges, and juries. And although we are trained to rely on facts and reason to produce these results, new neurological science proves this approach outdated and inaccurate.

There is a better way: persuasion success through activating emotional triggers.

7 Triggers to Yes author Russ Granger was one of last year's most popular Atticus teleconference guests, and attending members have since been clamoring for his new program: a scientific way to identify, quantify, and use those emotional triggers to develop more  business, close more accounts, accelerate practice growth, and win the persuasion game in the boardroom and the courtroom.

“Russ has uncovered and articulated critical insights for lawyers seeking homeruns with clients and cases. Especially impressive is how the learning program provides a specific, applicable methodology. The concepts themselves are powerful, but the techniques and tools are what will raise your game and grow your practice. This stuff works.”

–Mark Powers

Learn and Use the Techniques
Granger's program is now available at a special Atticus members rate of 35% off the retail price.

Seventeen modules of convenient e-learning (access from anywhere, 24-7, for an entire year) plus the YesMaker Action Plan – the interactive tool that puts principles into practice.

Click here for more information and to sign up for this remarkable new program.