Want more business? Stop selling. Influence buying instead.


 HACK YOUR CUSTOMER’S BRAIN


Connect  •  Engage  •  Convert

 

 

 

 

Use the world’s most practical neuroscience formula to create irresistibly persuasive communications.

 

#lead   #brand   #sell

 

 

Based on the Book That Changed Everything.


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With the formula developed in Russ Granger’s critically-acclaimed book, certified Trigger training is tactical practice building more persuasive marketing and sales communications using your actual products and services and your real-world customer challenges.

Learn more about Trigger training.

 

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YES IS MORE.

Some of the world’s largest and smartest companies are using the 7 Triggers system to boost business and profits.

 

Actual reviews from healthcare, technology, engineering, and financial services.


“The 7 Triggers to Yes trumps every other business development program out there because it’s not about how we sell, but about how others decide to buy.”

-Jim Smith, Sr. Sales VP, AbbVie

“The 7 Triggers helped us sell our biggest account ever. Within weeks after completing the 7 Triggers course and putting its techniques to use, we secured the largest single account transaction in the company’s 100 year history."

-Ernie Weeks, VP Sales, Utica National

“It’s so simple that it’s brilliant. It gets the conversation going because I’m getting that emotional currency that I know is important, and it’s not just some standard sales process question.”

-Stan Bastian, Sales VP, Raptor

“Triggers is really a great tool to sell and accomplish your objectives out in the field. From an organizational standpoint, it’s a big success.”

-Josh Allen, Sales Director, Pharma Group

“The Triggers approach makes customers feel more relaxed and conversational. You get the material you want or the information you need without being pushy, or walking away feeling like you didn’t accomplish anything.”

“A fascinating window into how we really influence other’s decisions and behaviors."

"As a trained MBA, I made business presentations for years using logic, reason and data. I now see there is a more effective and much more efficient way to persuade and influence others."

“A fascinating, step-by-step guide to success in the 21st century, The 7 Triggers to Yes belongs on the list of every executive.”

"Every meeting is now planned around the 7 Triggers. This program has helped grow new assets, enhance current business and open new accounts."

“Outstanding! After 44 years of persuading with reason and logic, The 7 Triggers to Yes showed me a much better, easier way to get positive results."

"The 7 Triggers program is excellent - it’s working for me, for our team, and I heartily recommend it. This works!”

"Distills the latest research on brain imaging into practical, easy-to-apply advice for influencing people by understanding their emotional triggers."

“People often ask me why I've been so successful, and I couldn’t really say. But after The 7 Triggers workshop, I could give a better explanation: Because I’ve used these Triggers consistently throughout my career.”

“Our reps felt the training will result in substantial increases in premium revenue and create better customer relationships. A great program.”

"Very practical, real-world application to my field sales force. The benefit has been to re-focus our selling efforts to what is really important.”

“A fresh insight to sales to sales and building relationships. Very real-world. Simply put, this is how we make decisions.”

“An outstanding development in persuasional sales, plus an excellent daily reference in helping me achieve greater heights."

"Excellent, very insightful new perspective on connecting with my customers – the course provides more and different strategies for achieving greater sales.”

“This is as real as it gets. We were able to use an opportunity that we are currently going through and put steps / triggers together to make it successful.”

“This program applies to every single day of my life – every time I pick up the phone and every visit I go out on. The 7 Triggers will help take me to the next level. I now have something not many others have.”

Account Leaders: How to Persuade for Performance

Account team leaders can motivate momentum with some of the same approaches they use with customers, plus trust built through social capital.

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Data Lost, Emotion Won: Lessons from a Shock Election

Marketing and sales people need to be investigative journalists with customers, and do a better job than those who covered the 2016 presidential campaign.

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Batter Up! Hitting Fastballs with the Emotional Brain

The slow, plodding, analytical brain is a performance killer when fast decisions count. Want quicker sales and faster agreements? Go emotional.

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