Susan's Trigger Spectrum

friend-3 auth-4 con-5 rec-6 cont-4 why-2 hope-1

Get More Yes in Your Life.

Create more profitable relationships by knowing where your colleagues and clients rank on the spectrum of emotional triggers we all use to navigate our lives and make decisions.

David's Trigger Spectrum

friend-3 auth-4 con-5 rec-6 cont-4 why-2 hope-1

Be a Key Influencer with Everyone You Know.

The great Maya Angalou said, “People will forget what you said. People will forget what you did. But people will never forget how you made them feel.” Know the emotional factors that lead people to yes.

Mason's Trigger Spectrum

friend-3 auth-4 con-5 rec-6 cont-4 why-2 hope-1

Brains for Better Business.

Science reveals: Even our most calculated decisions are far more dependent on the emotional brain than we even believed. Knowing how to appeal to emotional triggers is a business game-changer.

candidate-trump

Why Donald Trump is So Persuasive as a Candidate

It’s easy to disqualify Donald Trump using logic and reason. But that’s not what persuades people. He may be the most emotionally connected candidate in the race.

Read More ›

relationship-or-rapport

Relationship or Just Rapport? Here’s How to Know.

New research suggests there’s a simple way to determine if you’ve established a trusting relationship.

Read More ›

GEICO-Consistency-Trigger

GEICO’s Masterful Use of the Consistency Trigger

There’s method to GEICO’s ad spot madness. The current “It’s what you do” campaign is Consistency Trigger 101.

Read More ›

Get updates, offers and insights.

No, we won't share your email. Yes, you can opt out any time.