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What Does it Mean to be Persuasive and What Does it Have to do with the Brain?

Persuasion and the BrainPersuasion is the method by which we create agreements and facilitate cooperation with others. It is the glue that forms and holds relationships together. Sometimes, when mutual benefit is obvious, persuasion can seem invisible or even absent. But it's there. We are persuading and being persuaded all the time. But how much do we really know about the process by which persuasion happens? And how much more effective and successful could we be if we knew how to manage the process of persuasion?

The advent of live, real-time brain imaging technology is providing real and verifiable insights into human behavior that, for centuries, has amounted to little more than speculation. Some of the new discoveries confirm long-held suspicions, and some are offering real surprises. One of those surprises is the degree to which emotions play a role in human decision-making - even decisions that seem to be about highly logical topics like business and money.

Dr. Richard Restak, author of the book and PBS series, “The Secret Life of the Brain,” put the lie to the Aristotelian principle that reason and logic are the best route to persuasion when he concluded that “We are not thinking machines; we are feeling machines that think.”


The My7Triggers Personal Achievement Center

My7Triggers.comWe are delighted to report the launch of the My7Triggers Personal Achievement Center, a cloud computing or SaaS (software as a service) application that makes it extremely easy and convenient to access learning, tools, and community.

A subscription to the 7 Triggers e-learning program includes a full year’s access to the Achievement Center, a web-based learning management system (LMS), providing a host of valuable features including 24-7 access from anywhere; free, automatic updates of program content and tools; a forum area for meeting and sharing with others; and the option to post questions and comments to 7 Triggers experts.

A video tour of the learning environment, as well as sign up and registration, is available right at the Achievement Center. Click here to visit!