Susan's Trigger Spectrum

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Get More Yes in Your Life.

Create more profitable relationships by knowing where your colleagues and clients rank on the spectrum of emotional triggers we all use to navigate our lives and make decisions.

David's Trigger Spectrum

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Be a Key Influencer with Everyone You Know.

The great Maya Angalou said, “People will forget what you said. People will forget what you did. But people will never forget how you made them feel.” Know the emotional factors that lead people to yes.

Mason's Trigger Spectrum

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Brains for Better Business.

Science reveals: Even our most calculated decisions are far more dependent on the emotional brain than we even believed. Knowing how to appeal to emotional triggers is a business game-changer.

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Derren Brown Masterfully Triggers Yes out of Simon Pegg

Mentalist Derren Brown exercises the 7 Triggers with more gusto than almost anyone we’ve ever seen.

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Robots Have Hearts? They Do Now.

Even technologists are recognizing the transactional value of human emotions – and engineering software to read us.

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Persuasion: The Most Important Skill in the C-Suite

What skills do companies prize in C-level executives ? Harvard Business Review found some surprising answers.

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7Triggers