Susan's Trigger Spectrum

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Get More Yes in Your Life.

Create more profitable relationships by knowing where your colleagues and clients rank on the spectrum of emotional triggers we all use to navigate our lives and make decisions.

David's Trigger Spectrum

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Be a Key Influencer with Everyone You Know.

The great Maya Angalou said, “People will forget what you said. People will forget what you did. But people will never forget how you made them feel.” Know the emotional factors that lead people to yes.

Mason's Trigger Spectrum

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Brains for Better Business.

Science reveals: Even our most calculated decisions are far more dependent on the emotional brain than we even believed. Knowing how to appeal to emotional triggers is a business game-changer.

GEICO-Consistency-Trigger

GEICO’s Masterful Use of the Consistency Trigger

There’s method to GEICO’s ad spot madness. The current “It’s what you do” campaign is Consistency Trigger 101.

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Neuroscience-Trigger-Map

Pharma Turns to Neuroscience – For Selling Skills

A handful of pharmaceutical companies are leading the pack in using science-based selling to meet new market challenges.

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mirroring

Reflections on Influence: The Mirroring Technique

Even though mirroring is a proven technique for more persuasive communication, most of us don’t do it intentionally.

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