Susan's Trigger Spectrum
Get More Yes in Your Life.
Create more profitable relationships by knowing where your colleagues and clients rank on the spectrum of emotional triggers we all use to navigate our lives and make decisions.
David's Trigger Spectrum
Be a Key Influencer with Everyone You Know.
The great Maya Angelou said, “People will forget what you said. People will forget what you did. But people will never forget how you made them feel.” Know the emotional factors that lead people to yes.
Mason's Trigger Spectrum
Brains for Better Business.
Science reveals: Even our most calculated decisions are far more dependent on the emotional brain than we even believed. Knowing how to appeal to emotional triggers is a business game-changer.
Video Review: Political Persuasion Hollywood Style
One of the great classics about good intentions undermined by political ambition, this Oscar® winner is also a master class in persuasion techniques.
Why Donald Trump is So Persuasive as a Candidate
It’s easy to disqualify Donald Trump using logic and reason. But that’s not what persuades people. He may be the most emotionally connected candidate in the race.