Susan's Trigger Spectrum
Get More Yes in Your Life.
Create more profitable relationships by knowing where your colleagues and clients rank on the spectrum of emotional triggers we all use to navigate our lives and make decisions.
David's Trigger Spectrum
Be a Key Influencer with Everyone You Know.
The great Maya Angalou said, “People will forget what you said. People will forget what you did. But people will never forget how you made them feel.” Know the emotional factors that lead people to yes.
Mason's Trigger Spectrum
Brains for Better Business.
Science reveals: Even our most calculated decisions are far more dependent on the emotional brain than we even believed. Knowing how to appeal to emotional triggers is a business game-changer.
Making the Hillary Brand Persuasive
If the first video and logo are any indication, we’ll be seeing some savvy persuasion techniques from the Clinton campaign.
Derren Brown Masterfully Triggers Yes out of Simon Pegg
Mentalist Derren Brown exercises the 7 Triggers with more gusto than almost anyone we’ve ever seen.